Intoku is Japanese and roughly translates to; something good done in secret. A good deed carried out without seeking recognition or appreciation.
In times of blurred lines between what’s real and our filtered social media lives, this Japanese concept feels incredibly refreshing.
And isn’t it telling that there is no equivalent word in many Western languages?
What good do you do when no one is watching? Something you don’t share on Instagram?
Here’s a challenge. Do something for someone else today without telling anyone about it. The genuine good feeling you’ll get from helping someone is much more valuable than the appreciation you would get if you tell the world about it. When you remove the need for validation and the motive behind your action, only a pure, real feeling of happiness is left.